MarkerHeads know that if you center your experiences around the people you serve, you win. You win loyalty, you win reach, and you win financially.  MarkerHeads are what you would call marketing purists, the kind of professionals hell-bent on designing and executing experiences that energize people. We are MarkerHeads. The business leaders we work with and the professionals we collaborate with are MarkerHeads. 

Real Estate and Technology business leaders understand the fundamental marketing principles of Customer-Centricity and Experiential Marketing.Yet, many of us have found ourselves in a sea of competing technologies, faced with continuous rivaling business objectives, and drained by the monotony of processes; because, at some point, outcomes took over and experiences fell to the wayside. 

This isn’t any kind of revelation to real estate and technology veterans. We have seen how outcome-centered initiatives have manifested across our industry. It shows up in the lack of diversity of work products and in the daily struggles we face to build connections between people and brands, renters and properties. 

Here is the great thing about you and I (us MarkerHeads). We know that traditional marketing principles can be executed in a modern era. Not only is it sensible and simple to re-center people into the experiences we create for them; it saves money, streamlines processes, and drives results. When it comes to real estate assets, property management, and real estate technology the answer is obvious; Renter-Centric Experiences win. Let’s build experiences like marketing purists.